Crocker Coulson

Founder & CEO


AUM Media

Crocker is an award-winning investor relations and corporate communications advisor with two decades of experience helping public and private companies access the capital markets, complete major acquisitions, and business transformations. He has worked with senior leaders of over 100 companies across a range of industries ranging from startups to Fortune 500 and FTSE 100 scale enterprises.

He has helped to guide his clients through dozens of IPOs, as well as secondary and follow-on offerings, and “going private” transactions to support successful outcomes. Crocker is a skilled communicator whose experience spans investor presentations, earnings releases, earnings call presentations, corporate and investor websites, CEO speeches and bylined articles, and op-eds. He has an extensive network of investment bankers, institutional investors, and private equity funds developed over many years that enable him to understand how fundamentals-based investors think about a story. He has organized or chaired major investment conferences on both the East and West Coast, as well as in China and Hong Kong.

Crocker lives in New York City with his three children. He is the founder and Chair of an independent school, MUSE Academy, focused on the performing arts, and a trustee and former chair of the 110-year-old Brooklyn Music School. Before his current career, he was an independent filmmaker and a journalist for major newspapers and The New Republic. He received his BA from Yale, where he graduated summa cum laude, won the Literature Prize, and was the Editor-in-Chief of The Yale Daily News, and later was a Fulbright Scholar at the Freie Universität Berlin studying philosophy.


4:15 PM - 5:05 PM

Wednesday June 23, 2021

SPAC Incentive Structure

  • Aligning executive compensation with post-merger performance
  • Factors to consider when negotiating incentive deals
  • Issues of change-in-control (CiC)
  • Determining whether the target has appropriate compensation programs to attract and retain talent
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